Why is this an heirloom piece?

"Hold My Hand" Oval    $77.95
Rubber Cord with Sterling Ends, 24"
Sterling Silver .925 Silver Cord, 24"

Would you like to have your piece engraved?
click here to see an example of the engraving

Two lines of 11 characters
$10.00  
Line 1:
Line 2:

Additional two lines of engraving available if room permits
$10.00  
Would you like additional engraving?
Line 1:
Line 2:

All items are .925 Sterling Silver
14 carat solid gold or gold plating is available upon request for an additonal charge on any piece.